Building an online business isn’t neither easy, not impossible. You just need a considerable effort and enough imagination to break the stereotype that states that it requires lots of money. In reality, you can make it without spending any money at all. With some basic website and communication skills along with a little maintenance know-how, almost anyone can launch and develop a business online.
Here are a few tips that are meant to make your journey much more easier:
- Get informed
There are a lot of FREE tools that you can use in the process. What you have to do first is to find out their name and then decide which of them is most suitable for you and the needs of your business. For the designing of perfect social media graphics, you can use Canva, an app that provides a lot of free templates that would definetly make your make your posts more appealing for the target market; for your email marketing campaigns, you can use HubSpot’s Free Email Marketing – where you can either choose one of the available templates or customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.
For making sure your local customers know where your store is located, you can use Google My Business. If you have a website on WordPress, there are thousands of plugins you can choose from to grow your business – one of them being HubSpot’s free WordPress Plugin that offers a rich set of tools to boost your sales and marketing performance: CRM, forms, email marketing and more. Moreover, if you want to post on your business accounts in the same time, you can use tools like Buffer, which will simultaneously share the post.
For making marketing decisions, you can rely on Google Analytics – it allows you to see how many visitors are coming to your site, where they are coming from, and what they do while there.
You can also try to check these sites, which offers free or low price courses about Google or Facebook Ads, web design and the maintenance of a web site:
Also, in the upcoming days there will take place these online events that could offer you some valuable information:
- Deliver high-quality content
You need to create and feature quality, original content that helps your brand stand out from the competition and get found. The first step to creating great content is to learn as much as you can about your customers. There’s a reason that some companies struggle to attract new customers while others can’t keep up with demand. The best companies know exactly who they are marketing to and speak directly to them.
The way you address to your public is really important – try to provide valuable and original information, and because people relate to people, remind your readers that there is a real person behind every word. This information needs to be delivered in a way that keeps readers connected, so you should be avoiding text blocks, separating points with headers and keeping the language easy to understand.
Even if all these might seem difficult for you in the beginning, you have to be aware that everything takes work and time to become a success. So you should be willing to invest in yourself and your dreams: time, passion, money and patience.
Written by Nicoleta-Ioana Anca